One of the most important features on Facebook for businesses is the option to create a custom landing page. Second to your website, I would argue a landing page is the most important piece of your company’s online real estate.
Instead of landing on your Facebook wall, a landing page can be set for everyone who has not “Liked” your Facebook page to land there. It is a first impression for everyone who has not yet “Liked” your company on Facebook. You want to make sure that your landing page is an accurate, attractive portrayal of your company or product, and includes a strong CTA (call-to-action).
To highlight some popular landing page trends, I’ve included some of my personal favorites that evoke creativity and intrique: